Online Branding, Audience Engagement and Production Manager – At Your Service!

Raised in Detroit, Michigan, Mary Pryor received exposure to automotive design, electrical engineering and marketing at an early age. Within her first year at the University of Michigan -Ann Arbor, she landed an internship at Radio One, an urban/adult contemporary radio station in Detroit, Michigan. Holding various responsibilities, including assistant promotions coordinator, talent relations for music festivals, celebrity events production, and even working directly with the Director of Programming, adding new formats and the inclusion of new music from undiscovered artists. When faced with the opportunity to expand her skill set, she seized the chance to move to Los Angeles, CA in order to work in music video production, editing, and casting at HSI Productions.

While in Los Angeles she worked on set with directors Benny Boom, Little X, Chris Robinson, David La Chappelle, and assisted with casting for Paul Hunter. The roster of artists that Mary has worked with reads like a “who’s who” in popular music – 50 Cent, Kelis, 112, Sean Combs, Blink 182, Jane’s Addiction, Madonna, Britney Spears, Elephant Man, the cast of the film “Rize”, Beyonce, and Alicia Keys have all
benefited from her video production prowess. Upon graduation with a degree in Communications, African American Studies, and Film, she moved to Washington D.C. to pursue a career in education. She taught and mentored private and public school students, developing young adult self-improvement programs for non-profit organizations. During this period, Mary created a female focused program targeting
negative stereotypes, deciphering media messages, and learning about the various beauty and marketing industries that target young women in communities of color. It was during her tenure in D.C., that she branched out and developed her own image consulting and marketing firm, WeFancy Consulting Agency, in 2008.

Seasoned and having amassed a wide range of expertise through various career, internship and consultant opportunities with Radio One, HSI Productions, Chanel, SONY, Music World, UPTOWN Magazine, Studio Distribution, New York Stock Exchange, MusicWorld, FUSE TV and currently Centric (formerly BET J) part of BET Networks/Viacom; Mary’s ultimate career goal is to provide online branding, digital trend-forecasting, marketing, and image consulting on a fulltime level for a multimedia brand. Her talent, opportunities and a gift for being a “Jill of all trades” would be best beneficial within any situation, challenge or environment throughout the digital space.

Read enough? Then please feel free to download my Resume

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Portfolio

Current Site // CentricTV.com
Current Site // CentricTV.com
Current Site // CentricTV.com
Portfolio – wefancy.carbonmade.com
Portfolio – wefancy.carbonmade.com
Portfolio – wefancy.carbonmade.com
My Love Affair With Social Media
My Love Affair With Social Media
My Love Affair With Social Media
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Services

WeFancy Event Production

We Fancy Agency - Online Branding/Promotions, PR and Marketing Manager (Present) Establishing promotional/sponsorship relationships, Programming events, developing campaigns for offline promotions, Pitching and developing content strategy and marketing, Media education and consulting
We Fancy Events and Brands – Ladies Love (Founder and Marketing Director - February 2009 – present), Revive Da Live (March 2009 – present/ Marketing Director), AfroPunk – (July 2009 - Production Coordinator) Rock The Block 2009 (August 2009 – Marketing Director)

Clients and Previously Held Positions

Employee - CURRENT - BET Networks (Centric TV), Sony BMG, Studio Distribution Clients - Attitude, PluggedIn NYC, Bishop Rosen & Company, New York Stock Exchange, OrangeFilms, Campfire/Discovery Channel, FUSE TV, Uptown Magazine, City Parks Foundation, Kevin Powell for Congress, Sounds Good Live, In Her Shoes, Revive Da Live Internships - HSI Productions, Radio One Detroit

Image Consulting

Make Up Artist - Available for Weddings 2009 - Most Recent Work - Click Image Below Kristen Wedding

Online Marketing and Press

Studio Distribution/BBE - Marketing Manager (January – April 2006) Event merchandising
for artists and label affiliates, Physical promotion and sales management, Developing relationships with venues, clothing reps, and lifestyle marketing cross promotion opportunities
Music World Entertainment - Online Marketing Project Consultant (Feb/March 2008) Online 
marketing campaign execution and planning, Developing content and website plans for all MusicWorld Artists – Beyonce, Solange, Michelle Williams, Kelly Rowland, Trinitee 5:7, Developed relationships with online portals and music services for distribution
Deity Nightlife Group - Promotions, PR and Marketing Manager (October 2008 – March 2009) Establishing promotional relationships, Co-programming events and dates, handling various forms of online and offline promotions, Pitching and developing relationships with branding and promotional partners

Production Experience

Central Park Summerstage - Production Assistant (March – August 2008/Summer 2009) HBO - Urban World Film Festival - Production Assistant (September 2008) Black Girls Rock Benefit - Production Assistant and Volunteer Manager (October 2008) Okayplayer – Holiday Party (December 2008) - Production Development and Craft Service (December 2008) OrangeFilms – FashionWeek / Spring 2010 Season 
Assistant Production Manager/Coordinator/Assistant (September 2009) 1st Annual World Nike Basketball Festival - Production Assistant (August 2010)

Online Portfolio

Portfolio - wefancy.carbonmade.com Online Media Specialist - Event Development and Production, Creative Pitch and Proposal Writer, Project and Client Management, Sponsorship Retention and Creating Integrated Marketing Partnerships, Extensive contacts within Social Media, Tastemaker, Affiliate Marketing Partners, Major and Indie Portals, Content Management and Editorial Scheduling, Social Media Marketing and Grassroots Online Marketing, Staff and Vendor Management Experience, Design and Site Requirement Development Skills - Photoshop, Illustrator, InDesign, Dreamweaver, MS Word, MS Excel, MS Powerpoint, FileMaker, SEO / SEM, FTP/Site Development, Basecamp, MS Project, Omniture, HTML, CSS, PHP, XML, Coldfusion, Corel, Blogger, Wordpress, Joomla, Drupal, Moveable Type, Convio, Fatwire, Salesforce / CRM, Outlook, Entourage, Lexis Nexis, Lyris, CheetahMail, CISIONS (Bacons), Email Campaign Management, Blog & Content Writing, Google Analytics
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