Social Branding, Audience Engagement and Production Manager – At Your Service!
Mary Pryor is a passionate and vocal media expert currently based in New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today she is a powerful and accomplished Digital Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, and MusicWorld. Having realized there was a pressing need for agencies that catered to culturally rich and niche audiences through digital and social marketing integration, Mary founded her own consulting and digital marketing consulting firms, WeFancy (2008) and UrbanSocialista (2011). She is currently working for VaynerMedia, a social media agency founded by the outspoken thought leader Gary Vaynerchuk, an opportunity that allows her to stay current on the media landscape. Mary’s goal is to provide online branding and digital trend-forecasting for the general market by empowering communities through the utilization of digital tools.
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Portfolio
Services
WeFancy Event Production
We Fancy Agency - Online Branding/Promotions, PR and Marketing Manager (Present) Establishing promotional/sponsorship relationships, Programming events, developing campaigns for offline promotions, Pitching and developing content strategy and marketing, Media education and consultingWe Fancy Events and Brands – Ladies Love (Founder and Marketing Director - February 2009 – present), Revive Da Live (March 2009 – present/ Marketing Director), AfroPunk – (July 2009 - Production Coordinator) Rock The Block 2009 (August 2009 – Marketing Director)
Clients and Previously Held Positions
Employee - CURRENT - BET Networks (Centric TV), Sony BMG, Studio Distribution Clients - Attitude, PluggedIn NYC, Bishop Rosen & Company, New York Stock Exchange, OrangeFilms, Campfire/Discovery Channel, FUSE TV, Uptown Magazine, City Parks Foundation, Kevin Powell for Congress, Sounds Good Live, In Her Shoes, Revive Da Live Internships - HSI Productions, Radio One DetroitImage Consulting
Make Up Artist - Available for Weddings 2011 - Most Recent Work - Click Image Below
2009 - Most Recent Work - Click Image Below
Online Marketing and Press
Studio Distribution/BBE - Marketing Manager (January – April 2006) Event merchandising for artists and label affiliates, Physical promotion and sales management, Developing relationships with venues, clothing reps, and lifestyle marketing cross promotion opportunitiesMusic World Entertainment - Online Marketing Project Consultant (Feb/March 2008) Online marketing campaign execution and planning, Developing content and website plans for all MusicWorld Artists – Beyonce, Solange, Michelle Williams, Kelly Rowland, Trinitee 5:7, Developed relationships with online portals and music services for distribution
Deity Nightlife Group - Promotions, PR and Marketing Manager (October 2008 – March 2009) Establishing promotional relationships, Co-programming events and dates, handling various forms of online and offline promotions, Pitching and developing relationships with branding and promotional partners
Production Experience
Central Park Summerstage - Production Assistant (March – August 2008/Summer 2009) HBO - Urban World Film Festival - Production Assistant (September 2008) Black Girls Rock Benefit - Production Assistant and Volunteer Manager (October 2008) Okayplayer – Holiday Party (December 2008) - Production Development and Craft Service (December 2008) OrangeFilms – FashionWeek / Spring 2010 Season Assistant Production Manager/Coordinator/Assistant (September 2009) 1st Annual World Nike Basketball Festival - Production Assistant (August 2010)Online Portfolio
Portfolio - wefancy.carbonmade.com Online Media Specialist - Event Development and Production, Creative Pitch and Proposal Writer, Project and Client Management, Sponsorship Retention and Creating Integrated Marketing Partnerships, Extensive contacts within Social Media, Tastemaker, Affiliate Marketing Partners, Major and Indie Portals, Content Management and Editorial Scheduling, Social Media Marketing and Grassroots Online Marketing, Staff and Vendor Management Experience, Design and Site Requirement Development Skills - Photoshop, Illustrator, InDesign, Dreamweaver, MS Word, MS Excel, MS Powerpoint, FileMaker, SEO / SEM, FTP/Site Development, Basecamp, MS Project, Omniture, HTML, CSS, PHP, XML, Coldfusion, Corel, Blogger, Wordpress, Joomla, Drupal, Moveable Type, Convio, Fatwire, Salesforce / CRM, Outlook, Entourage, Lexis Nexis, Lyris, CheetahMail, CISIONS (Bacons), Email Campaign Management, Blog & Content Writing, Google Analytics
Contact
Music Blip.fm - Blackoi Last.fm - Laydeefly Tourfilter - Laydeefly iCoopr8 - Laydeefly Resident Advisor - WeFancy Soundcloud - WeFancy
Social Web Bookmarking StumbleUpon - Laydeeflyboogie Delicious - Laydeeflyboogie
Groups Ladies Lotto - Laydeefly SoulCommune - Laydeefly Essence, Ellen, Oprah and Tyra too!
Twitter: @laydeefly
Phone: (347) 229-1418
Address: Detroit, New York, Philadelphia and Washington D.C.