Online Branding, Audience Engagement and Production Manager – At Your Service!
While in Los Angeles she worked on set with directors Benny Boom, Little X, Chris Robinson, David La Chappelle, and assisted with casting for Paul Hunter. The roster of artists that Mary has worked with reads like a “who’s who” in popular music – 50 Cent, Kelis, 112, Sean Combs, Blink 182, Jane’s Addiction, Madonna, Britney Spears, Elephant Man, the cast of the film “Rize”, Beyonce, and Alicia Keys have all
benefited from her video production prowess. Upon graduation with a degree in Communications, African American Studies, and Film, she moved to Washington D.C. to pursue a career in education. She taught and mentored private and public school students, developing young adult self-improvement programs for non-profit organizations. During this period, Mary created a female focused program targeting
negative stereotypes, deciphering media messages, and learning about the various beauty and marketing industries that target young women in communities of color. It was during her tenure in D.C., that she branched out and developed her own image consulting and marketing firm, WeFancy Consulting Agency, in 2008.
Seasoned and having amassed a wide range of expertise through various career, internship and consultant opportunities with Radio One, HSI Productions, Chanel, SONY, Music World, UPTOWN Magazine, Studio Distribution, New York Stock Exchange, MusicWorld, FUSE TV and currently Centric (formerly BET J) part of BET Networks/Viacom; Mary’s ultimate career goal is to provide online branding, digital trend-forecasting, marketing, and image consulting on a fulltime level for a multimedia brand. Her talent, opportunities and a gift for being a “Jill of all trades” would be best beneficial within any situation, challenge or environment throughout the digital space.
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Services
WeFancy Event Production
We Fancy Agency - Online Branding/Promotions, PR and Marketing Manager (Present) Establishing promotional/sponsorship relationships, Programming events, developing campaigns for offline promotions, Pitching and developing content strategy and marketing, Media education and consultingWe Fancy Events and Brands – Ladies Love (Founder and Marketing Director - February 2009 – present), Revive Da Live (March 2009 – present/ Marketing Director), AfroPunk – (July 2009 - Production Coordinator) Rock The Block 2009 (August 2009 – Marketing Director)
Clients and Previously Held Positions
Employee - CURRENT - BET Networks (Centric TV), Sony BMG, Studio Distribution Clients - Attitude, PluggedIn NYC, Bishop Rosen & Company, New York Stock Exchange, OrangeFilms, Campfire/Discovery Channel, FUSE TV, Uptown Magazine, City Parks Foundation, Kevin Powell for Congress, Sounds Good Live, In Her Shoes, Revive Da Live Internships - HSI Productions, Radio One DetroitImage Consulting
Make Up Artist - Available for Weddings 2009 - Most Recent Work - Click Image Below
Online Marketing and Press
Studio Distribution/BBE - Marketing Manager (January – April 2006) Event merchandising for artists and label affiliates, Physical promotion and sales management, Developing relationships with venues, clothing reps, and lifestyle marketing cross promotion opportunitiesMusic World Entertainment - Online Marketing Project Consultant (Feb/March 2008) Online marketing campaign execution and planning, Developing content and website plans for all MusicWorld Artists – Beyonce, Solange, Michelle Williams, Kelly Rowland, Trinitee 5:7, Developed relationships with online portals and music services for distribution
Deity Nightlife Group - Promotions, PR and Marketing Manager (October 2008 – March 2009) Establishing promotional relationships, Co-programming events and dates, handling various forms of online and offline promotions, Pitching and developing relationships with branding and promotional partners
Twitter: @laydeefly
Phone: (347) 229-1418
Address: Detroit, New York, Philadelphia and Washington D.C.